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Such ad may advertise a third party product, other digital or physical goods, as well as an option to expand an app’s functionality.Either a banner image or video ad that matches the form and function of the app interface it’s displayed in.The core concept of native ads to mimic an app’s interface to be least intrusive compared to other ad formats.It is an ad unit within a mobile app that provides end users with lots of offers to engage with.CPI (cost-per-instal) model implies that advertisers are charged only when a click on their ads resulted into an actual mobile app install.It’s a specific case of a more generic CPC business model.There are 5 major formats supported by top mobile ad networks – interstitial, banner, native, video and offer wall.

There is a simple reason that causes this transition – multiple researches demonstrate the fact that people spend most of the time with mobile devices, using apps, not browsing as they used to.This model works better for advertisers, because it allows them to pay only for instances when an interest to their product or service is explicit (their ads were clicked) and, as mentioned above, in some cases may work for publishers as well.For a publisher this model always presents a certain risk of him serving lots of ad impressions for free.The most frequent use case is mobile games, where offerwalls may either advertise third party games or a series of games from the same game developer.Video ads consist of a short, usually up-to 60 seconds, video clip to advertise products and services.

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